Privacy Policy

We collect and process the following data:

• Email address or login credentials for user accounts
• Color season test results and subseason selections
• Product images uploaded for analysis
• Saved and liked products (wardrobe data)
• Purchase data (subscription purchases via Stripe)
• Device and usage data – IP address, crashes, and analytics
• Usage data such as which features you use and links you click
• Cookies and similar technologies to improve functionality

We process your personal data based on the following legal grounds: contract performance (providing the service you signed up for), legitimate interest (improving the service and preventing abuse), and consent (where applicable, such as optional analytics).

We use your data to:

• Provide color season shopping recommendations and garment analysis (Contract)
• Improve website performance and user experience (Legitimate interest)
• Manage user accounts and login (Contract)
• Process subscription and guide purchases (Contract)
• Respond to support requests (Contract)
• Analyze usage data to improve the service (Legitimate interest)

We use reliable third-party providers to manage authentication, store images, process payments, analyze usage, and provide customer support. We carefully select providers with appropriate data protection measures.

We never sell your personal data to third parties.

We use cookies for:

• Necessary cookies – authentication and security
• Analytics – usage statistics to improve the service

Necessary cookies cannot be disabled without the service stopping to function.

We only store your personal data for as long as necessary to provide and improve the service.

You have the right to:

• Request access to, correction or deletion of your personal data
• Withdraw your consent at any time
• Request restriction of processing or data portability
• Object to processing based on legitimate interest
• File a complaint with a supervisory authority

Email us to exercise your rights.

You can delete your account and all associated data directly on the website at any time. When deleted, your personal information is permanently removed from our systems. Any remaining analytics data is anonymized.

The service is not intended for persons under 13. We do not knowingly collect personal data from children under 13. If you believe your child has used our website, contact us immediately.

We may transfer data outside the EU/EEA to countries where our service providers are located. All such transfers include appropriate safeguards per GDPR, such as Standard Contractual Clauses.

We protect your personal data using industry-standard methods – encryption in transit (SSL/TLS) and at rest, and strict access controls.

Updated versions are published here and take effect from the publication date.